Blogs are a simple way for businesses to connect with their customers in a more personal manor. Before blogging and the Internet the only way to communicate was through formal letters and reports. Now companies can go on an individual basis and use employees own voice and style. Messages given in a blog are more accessible to the general public because there is not as much formal jargon. The topics of the messages can be geared towards consumer concerns. This connection with others outside of the company also encourages readers to respond. Most professional blogs offer areas for feedback. If companies use this tool they can better understand their customers in a cheap manor, something that they pay market researches tons of money to do.
Information in blogs can also be updated daily. Instead of a web site where information goes through a long process to be published, blogs can be updated quickly. Information then can be given to the public fast. This speed allows the consumer to know that this company is concerned with the public. A company can show that they want customers to have a key part of the organization.
